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Searching for answers – what does the future hold for SEO?

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Future for SEO

Search Engine Optimization (SEO) is one of the most rapidly evolving industries of our time. It constantly keeps us on our toes and I think that is part of its attraction. But, how will advancements in technology impact this volatile industry? Will artificial intelligence (AI) have a positive or negative effect on search? What will this all mean for the future of SEO? We share our findings.

Artificial intelligence

AI is everywhere lately and it seems to be all that people talk about. It is also not going anywhere fast. In fact, it is widely expected that AI will have a substantial impact on all things related to marketing.

RankBrain

We have been experiencing the effects of AI in search for a while now, actually since Google released the algorithm known as RankBrain. The aim of this is to help search engines acknowledge the context of the query and help them to better understand what the user really wants and to not just separate the process of each individual word. This is becoming much more relevant due to the popularity of voice search, which uses more natural language.

Data dreaming

Another increasingly popular tech term is ‘big data’ which, is intrinsically linked to AI. The data allows AI to function and also for machine learning to transform the way in which we search. Humans can only process a certain amount of data; it is here that AI comes in – to do things that we cannot. AI search is moving in this direction and is slowly replacing and improving on functions that humans cannot complete (or at least, cannot complete to a high standard). We are looking to utilise the processing power of all things binary to our advantage.

It’s not new to see bots trying to create content and it was actually impressive enough to make it past the first round of screening for a national literary prize in Japan. Granted, it’s not as amazing as something an experienced copywriter or journalist could manage, but this is just the start. In a couple more years’ bot-created content will more than likely be a viable alternative for businesses wanting to develop content as part of an SEO campaign.

Bridging the human gap

AI will make the SEO process smoother, quicker and more automated, leaving humans to add the creative icing on the cake. We can try to give bots as much sentiment and emotional intelligence as possible but at the end of the day, they’re simply not human.

We’ve already seen some of the issues with the new algorithms. Take, for example, the proliferation of fake news across the web in recent times – as smart as these algorithms are, bots still can’t distinguish between what’s real and what’s not. That takes careful human judgement. As long as this is still the case, humans will remain an essential part of any marketing or SEO campaign.

What AI means for SEO

Regardless of whether we like it or not, AI is going to change the face of SEO in the coming years. Concerns will be higher around campaigns led by AI rather than humans – such as, worries around spun content and an over-reliance on automated campaigns. But, this will only pave the way to make automation campaigns increasingly human.

AI is able to crunch and interpret massive amounts of data and is continuously improving at learning and understanding the intent of its user. Put this understanding with big data and this is basically how to create a campaign that can specifically target the right audience, knowing exactly what they want and what they are looking for.

What does this mean for search marketers?

The continuous use and development of AI means that we will see a shift in priorities in the coming years when it comes to the tasks that we dedicate most of our time to. Data led tasks look more likely to be automated and this will allow us to concentrate on the more creative aspects.

We ought to be ready that the process of content creating will alter and face the fact that not all blog content will come from humans in the future. For some, this may indeed cause concern however, people will always want to read content that is written by humans. At the very least, it is probable that we will see content researchers replaced by software counterparts.

Voice search

According to research firm ComScore, around 50% of all searches will be voice searches by the end of this year. Voice search is rapidly gaining in popularity as a result of Amazon’s Alexa and Apple’s Siri. According to Gartner, around 30% of all searches will be done without a screen at all by the end of this year. Let’s imagine how this could alter within the next 5-10 years.

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What are the Ethical Issues in Biometrics?

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Ethical Issues in Biometrics

What is biometric identification? It is the process through which unique biological characteristics are used in biometric identification to recognize and validate a person. These characteristics can be found in facial traits, eye structures, DNA, fingerprint patterns, and even handwriting. All this data that can be gathered on an individual inevitably brings up the ethical issues in biometrics that need to be addressed.

Facial recognition and fingerprint scans were previously the domain of security, and they were utilized for identification and law enforcement. However, increasingly more business and civil applications are using biometrics authentication. Due to this increased use, it is crucial to address the moral and ethical issues in biometrics when used in the creation of new application and technology.

Applied biometrics and corporate ethics have received little empirical study despite the widespread use of biometric technologies. As a result, there is plenty of room for future study to help us better comprehend the moral consequences of adopting this technology.

This article examines the ethical concerns associated with the use of biometric technology on the use of biometrics for non-security applications as well as the moral ramifications for business.

Ethical Issues in Biometrics and Privacy

Biometric data takes privacy concerns to a whole new level that typical data gathering only touches on. Digital identities can be forged, and anonymity on the web can be maintained to a degree if you know how. Also, digital data can be deleted – if we forget that Meta (Facebook) has been revealed to store deleted data, which is an ethical concern in itself.

The problem with biometric data is that it is unforgeable, unconcealable, and permanent, You can’t change your eye structure, your fingerprint, or your facial features. Big tech companies already have your face, fingerprints, and your voice recorded and stored via current biometric authentication systems – mainly used for unlocking your phone. That data will be there forever, and there is little that people can do about it besides avoid it In the first place.

While many companies still give users the option of using a good old fashion passcode to unlock their phones, as technology as a whole tends to do, the biometric alternative is slowly gaining more traction, and will one day become the norm, as it is hard to argue its convenience and security. You can’t accidentally leave your eyeball at home or forget your fingerprint. But in the same sense, you can’t change it. If your childish curiosity while browsing the web put a black spot on your record, there’s no changing that.

Therein lies the question of who if anyone should have access to such data. Today’s tech giants have all our data in their hands, that won’t change with the spread of biometric verification methods. Indeed, it will only increase targeting capabilities.

While the collection of biometric data on its own does not necessarily mean it will be shared, monetized, or abused in any way, it never the less requires clear and strict guidelines and regulations to be implemented around it. There are too many things that can be abused by the wrong party when the ethical issues in biometrics are not taken seriously, and if such limitations are not applied stringently.


Inside Telecom provides you with an extensive list of content covering all aspects of the tech industry. Keep an eye on our Technology space to stay informed and up-to-date with our daily articles.

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Oppo Reno 8 and Reno 8 Pro: Specs and Comparison   

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Oppo Reno 8

The Reno line of smartphones has always had a fantastic camera and an attractive design. The Reno 8 and 8 Pro include a 120Hz AMOLED display, the newest Dimensity chipsets, 80W fast charging, a 32-megapixel front camera, and triple 50-megapixel back cameras, among other notable features that make the Oppo Reno 8 and Reno 8 Pro high-quality yet affordable option for anyone. 

Here we compare the two latest Oppo phone series iterations and see what to expect from the flagship Oppo smartphone, and how the Oppo Reno 8 and the Oppo Reno Pro stack up against each other. 

Oppo Reno 8 Specifications 

The Oppo Reno 8 has a smaller 6.43-inch full-HD+ AMOLED display with a resolution of 1,080 by 2,400 pixels, a 90Hz refresh rate, and Corning Gorilla Glass 5 protection. It also runs Android 12 with ColorOS 12.1 on top. Additionally, the display has an 800 nits maximum brightness and a 20:09 aspect ratio. An octa-core MediaTek Dimensity 1300 SoC, up to 8GB of LPDDR4x RAM, and up to 256GB of UFS 3.1 storage are all found within the Oppo smartphone. 

The Reno 8 has a triple back camera configuration for pictures and movies, with a 50-megapixel main sensor and an f/1.8 lens as its focal point. Additionally, there is a 2-megapixel macro camera with a 112-degree field of view and an 8-megapixel sensor coupled with an f/2.2 ultra-wide angle lens. 

The Reno 8 offers 5G, 4G LTE, Wi-Fi 6, Bluetooth v5.3, GPS/A-GPS, NFC, and a USB Type-C connector as connection options. An accelerometer, light, gyroscope, magnetometer, and a proximity sensor are among the sensors on board. For biometric verification, the phone also has a fingerprint sensor hidden behind the display. A 4,500mAh battery inside the Oppo Reno 8 supports 80W Super Flash Charge quick charging. The phone weighs 179 grams and has dimensions of 160 x 73.4 x 7.67mm. 

Oppo Reno 8 Pro Specifications 

A 6.7-inch full-HD+ (1,080×2,412) AMOLED display with up to 120Hz refresh rate and Corning Gorilla Glass 5 protection is included with the Oppo Reno 8 Pro. Running on top of Android 12 is ColorOS 12.1. Additionally, the display supports HDR10+ and is certified by Netflix HD, Amazon HDR, SGS Low Motion Blur, and SGS Low Blue Light. The MediaTek Dimensity 8100-Max SoC, which has eight cores, and up to 12GB of LPDDR5 RAM power the smartphone. Storage on the Oppo Reno 8 Pro is UFS 3.1 capable of up to 256GB. 

The Oppo Reno 8 Pro boasts a triple rear camera arrangement with a 50-megapixel Sony IMX766 main sensor and an f/1.8 lens, an 8-megapixel sensor and an ultra-wide lens with an f/2.2 aperture and a 112-degree field of view, and a 2-megapixel macro camera with an f/2.4 aperture. Along with the MariSilicon X NPU, the phone’s camera will offer generally better performance in both bright and dim light. It has a 32-megapixel front-facing camera sensor with an f/2.4 lens for taking selfies and making video calls. 

The phone has 5G, 4G LTE, Wi-Fi 6, Bluetooth v5.3, GPS/A-GPS, NFC, and a USB Type-C connector as connectivity options. An accelerometer, a light meter, a gyroscope, a magnetometer, and a proximity sensor are among the sensors built into the phone. For biometric authentication, the phone also contains a fingerprint sensor underneath the touchscreen. The smartphone has a 4,500mAh battery that supports rapid charging at 80W Super Flash Charge. The phone weighs 183 grams and has dimensions of 161 x 74.2 x 7.34mm. 

Both the Oppo Reno 8 and Reno 8 Pro are prime smartphones that can fit any user’s preferences and can be considered premium smartphones on the cheaper side. If you like photography, you will be satisfied with the level of quality overall, but keep in mind that neither phone is particularly water resistant, so be careful where you take it.  


Inside Telecom provides you with an extensive list of content covering all aspects of the tech industry. Keep an eye on our Technology sections to stay informed and up-to-date with our daily articles. 

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Technology

Electric Cars vs Gas Cars: How do They Compare Today

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Electric Cars vs Gas Cars

Many prefer the rumbling ‘vroom’ of a gasoline car to the soft hum of an electric vehicle, while others would rather just be satisfied in the knowledge that they are lessening their carbon footprint. Let’s look at the cold hard facts however, and compare electric cars vs gas cars

Electric Cars vs Gas Cars: Components

The amount of moving components is an important distinction between electric and gasoline-powered automobiles. While a gasoline-powered car contains hundreds of moving components, an electric vehicle just has one, the motor. Another significant distinction is that the electric car has fewer moving components. The electric car is more dependable and needs less routine maintenance. The maintenance needed for a gasoline-powered car ranges from routine oil changes, filter replacements, tune-ups, and exhaust system repairs to less frequent component replacements including water and fuel pumps, alternators, and so on.

Electric Cars vs Gas Cars: Maintenance

The expenses associated with maintaining an electric car are reduced since there are less maintenance requirements. The shaft, the only moving component of the electric motor, is extremely dependable and needs little to no maintenance. The controller and charger are electrical devices that require minimal to no maintenance because they have no moving components. Modern sealed lead acid batteries are maintenance free and utilized in electric cars nowadays. However, these batteries have a finite lifespan and will eventually need to be replaced. New batteries are being developed to increase the range of electric cars as well as the battery pack’s lifespan, perhaps eliminating the need to replace the battery pack throughout the course of the vehicle’s lifespan.

Electric Cars vs Gas Cars: Efficiency

In addition to being simpler and less expensive to repair than gasoline-powered vehicles, electric vehicles are also more cost-effective to run. The electric car will drive roughly 43 miles for $1 based on the efficiency of 3 miles/kwhr and the cost of power at 7 cents per kwhr. The gasoline-powered car will go roughly 18 miles based on the average gas mileage of 22 miles per gallon and the price of gasoline at $1.25 per gallon. As a result, an electric car may drive more than twice as far on a dollar’s worth of petrol.

Where Electric Falls Behind

There are still a number of difficulties for the owner of an electric car despite the fact that it will be less expensive to operate and maintain.

The primary issue is the restricted range offered by existing battery technology. The amount of driving distance possible utilizing the current batteries is between 50 and 150 miles. These ranges are being extended by new battery technologies, and prototypes of these batteries have shown ranges of up to 200 miles between recharging. Solar powered charging stations are being implemented in numerous places to decrease range anxiety towards electric vehicles

The lack of qualified service professionals to repair and maintain electric cars is another issue that faces their owners. A two-year associate degree program has been developed to train high school graduates to become proficient electric vehicle technicians, and training programs are being developed and made available to upgrade the conventional automotive technician with the skills needed to maintain an electric vehicle.

Infrastructure to recharge the batteries is also required. The most important component of the infrastructure for recharging already exists: electric power is accessible practically everywhere. To support the electric car, it is still necessary to guarantee that charging stations with the right sorts of service (i.e., maximum voltage and current) are placed in important areas. Plans must also be made.


Inside Telecom provides you with an extensive list of content covering all aspects of the tech industry. Keep an eye on our Technology sections to stay informed and up-to-date with our daily articles.

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