Pure Storage to help recovers data prior to being hacked

During GITEX Tech Week 2021, most of the focus was on the latest technological and telecom inventions and partnerships, however, it all remains dependent on data and the way to store it.

This was highlighted by James Petter, International Sales VP at UK-based Pure storage, saying that “We are not a security company, as we have in built security systems within our technology but the key thing for us is really to be able to roll back to the data that you had prior to being hacked.”

“If you got hacked at 10 am, can you retrieve all the data you had at 9:59:59? Yes, and doing so by using our safe mode feature within our technology that allows you to do exactly that,” Petter told Inside Telecom during a brief interview on the event floor.

The sales VP added their job is to protect that data at the point where the customer is being hacked and protect it moving forward using RTO/RPO type, in other words, “the speed of getting things back online.”

According to Petter, the decision time objective is when you get breached, which takes a millisecond, and what you want is for the system to automatically protect the data, and that is what safe mode delivers.

Regarding the future of data, Petter stressed that “It is going to grow exponentially, seeing that everybody is using applications.” According to Techjury, 463 exabytes of data will be generated each day by people as of 2025.

He added “there are three types of data: Block, File and Object. We service and provide technologies to address all of those, then what you get on top of that is the way that data is delivered, through cloud or on premise or public cloud, which our technology addresses.”

Petter further explained to Inside Telecom that the company can provide their services within on premise data centers and doing it by arranging and separating their software from their hardware to plug it into AWS, in a bid to switch from private to public cloud more fluidly.

“Putting a rap around it where we provide something called purity service which is a financial model that allows to have a subscription, cloud subscription, hybrid cloud, AI etc.,” the international VP noted.

“Our system provides very dense storage and capacity and performance storage for primary application, overlading that with pure management platform where you get your AI from,” he concluded.

Data is the essence of most, if not all, activities nowadays, especially with everything going digital. It is pivotal for companies to manage and maintain the data they collect from customers to preserve it in a secure manner.