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Du Telecom’s Raging Battle with e&: A Leader-Follower Game in Action?

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Du Telecom's Raging Battle with e&

Du mobile telecommunications service, owned by the Emirates Integrated Telecommunications Company (EITC), was established in 2007 as the second operator in the United Arab Emirates (UAE), aiming at contesting the hegemony of Etisalat, the undisputable leader in the telecom sector in the UAE and other foreign markets. Du offers mobile and fixed telephony, broadband connectivity, and IPTV services to various customers, from individuals to enterprises.

Although the telecom sector in the UAE is one of the healthiest sectors in the country and among the most advanced worldwide, the competition between the two major operators is quite paradoxical as both of them are financed chiefly by governmental institutions or affiliates. The sector is also regulated by the Telecommunications and Digital Government Regulatory Authority (TDRA) which monitors the operators’ performance, ensuring proper ‘regulated’ competitiveness among them. Furthermore, the territory is geographically divided among the operators. The telecom landscape can therefore be assimilated into a veiled duopoly.

In 2017, the EITC launched Virgin Mobile, an MVNO-like entity fully managed by Du. The latest child provides an app-based mobile service that allows extreme customization options, a fully digital experience, and a potential in-house competition with its older sibling, Du. The diversification of the portfolio through Du and Virgin Mobile’s offerings mainly targets the hegemony of Etisalat or e& given the new identity of the leading operator. 

Recovering from Financial Woes

Du has been slowly recovering from previous financial slumps, mainly during the COVID-19 pandemic. 

The year-over-year 2020 financial results were indeed bleak, although an improvement trend was observed in the last two quarters of the year. Aside from fixed subscriptions, the numbers were red primarily in revenues and mobile subscriptions. The same period was governed by increased capital expenditures to continue the necessary network upgrade plans in terms of deployment and maintenance. The minimal improvements throughout 2020 concretized in 2021. Although profits dropped by 340 million Dirhams compared to 2020, revenues increased by 5.4 percent in comparison, indicating a potential recovery path. 

5G Drive… at all Costs

Du has been relying heavily on its 5G network, with constant investments flowing in to perform the necessary upgrades and provide better services that will allow it to rival other operators. For the 2021 year alone, 2.6 billion Dirhams were expended on the network itself. 

Du was among the first fleet of operators to deploy 5G in 2019. The initial deployment for both operators was in the 3.5 GHz band, both providing fixed wireless access and mobile 5G connectivity. Etisalat has decided to focus more on non-standalone (NSA) 5G access building on its mature 4G network and use the standalone (SA) mode in trials and eventual target applications in the future. 

Du has been more aggressive in its 5G plans. Following the allocation of spectrum in the 24-27 GHz band by the TDRA to local operators, Du has trialed the new band by switching on a site in Yas Island. The 5G standalone access plans were released earlier in January as Du announced the launch of 5G SA private network solutions for enterprises using Intel’s radio access network products. Etisalat eventually followed suit at the end of last month by announcing a partnership with Nokia to launch private 5G networks.

The ongoing cat and mouse game in the 5G race has been highlighted in the OpenSignal 5G experience report released in September 2021, with Du leading in terms of download speed and 5G availability. Etisalat topped the list in the 5G game and voice app experience, as well as the upload speed. Both operators, however, tied in the video experience segment.

Digital Transformation Galore

Du’s involvement in internal projects related to digital transformation has been extensive. Building on its advanced 5G infrastructure, the operator has forged several partnerships to deliver its customers security and cloud computing solutions. To protect its network, Du streamlined its security operations by using ArcSight’s SIEM solution. This will enable automation of the security and compliance monitoring processes cost-effectively. 

Security has also been a key point in Du’s memorandum of understanding (MoU) with the security industry regulatory agency (SIRA), which aims to enhance safety and security services in line with UAE’s vision. As the case with Etisalat, Du invested in data centers and cloud computing solutions. Two data centers at Khalifa Industrial Zone Abu Dhabi (KIZAD) and the Dubai Silicon Oasis (DSO) were opened to support secure digital transformation endeavors. This move was consolidated by an agreement with Huawei at the mobile world congress (MWC 2022) to develop multi-access cloud solutions that will allow faster decision-making and boost the security of the offered services. The operational model’s improvement goes through a renewed partnership with Atos to create a more agile workflow.

These enhancements will enable the operator to contribute to the digitalization of various sectors, including manufacturing, transport, shipping, aviation, energy, and health across the UAE. 

Du recently announced its support for the digital Dubai energy and water authority (DEWA) and InfraX in their projects to digitalize energy provision, mainly using artificial intelligence (AI). Another joint project with Ericsson and Pure Harvest Smart Farms aims at developing 5G-based smart farming solutions. Together with Royal Philips, Du has committed to a data-driven digital healthcare transformation in the UAE. It has also offered its expertise to retail brand aswwaq in implementing a software-defined wireless access network (SD-WAN) to link the company’s key sites in the Emirates.

Governmental services and defense were also on Du’s plans. 5G-based solutions to empower government entities were presented at GITEX 2021, while a recent MoU with EDGE Group offers the use of Du telecom services to facilitate the group activities in developing defense solutions. 

Who is Winning the Game?

The competition in the UAE is quite analogous to a leader-follower game. Du’s initial plan of action when it was launched was based on the strategy of the sole leader, Etisalat. Back then, the main target was to build a robust network that would enable the new operator to offer competing services and attract additional subscribers. However, the new operator hasn’t assumed a follower status the whole time.

As mentioned earlier, Du’s commitment to the community seems to exceed its competitor, which was evident in its community-related partnerships. The Virgin mobile model was another cunning strategy by the EITC to disrupt the telecom market with a unique system that will significantly increase its customer base, thus pushing Etisalat for once to follow suit rather than lead.

Therefore, the competition is similar to a tug of war game where each operator is trying to catch up in areas where the competitor is actually excelling. In all cases, the main driving force for the two operators’ decisions is the country’s vision.  

On the international level, Etisalat has monopolized UAE’s presence in external markets. This, in a sense, justifies e& top position in the GCC in terms of its assets, according to Forbes, while Du was missing from the rankings. This also highlights the difference in philosophy between the two operators. While E& as a brand is trying to diversify its portfolio inside and outside the Emirates, Du’s strategy is rather to strengthen its presence in the Emirates and perfect the quality of its 5G services to individuals, homes, and enterprises. 

Summary

Du is a relatively new operator in the UAE, which intruded into a market long monopolized by Etisalat. To survive the fierce competition, the new service provider has focused on two main areas: winning the 5G race by ensuring a robust and reliable network and excelling in digital transformation while extending its influence to various vital sectors in the Emirates. 

The rivalry between the two operators will certainly not subside soon, which is exceptionally healthy for achieving the projected visionary goals. Less regulatory constraints would eventually help in this direction as well.

“Inside Telecom provides you with an extensive list of content covering all aspects of the tech industry. Keep an eye on our Telecoms and 5G space to stay informed and up-to-date with our daily articles.”

PhD holder with over 10 years of experience in wireless communication systems, e-health informatics, and computer networks and a passion to investigate and educate people recent topics in artificial intelligence, blockchain technology, and biomimetics.

Operators

China Welcomes a Fourth 5G Telecom Provider

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China is one of the largest countries around the world. Together with India, it accounts for about one third of the world’s population and two thirds of Asia’s population. The country has been enjoying steady economic growth with a gross domestic product (GDP) increase of about 10 percent each year according the World Bank. However, the last few years witnessed a slowdown in GDP growth with estimated 5 percent in 2022. The coronavirus pandemic and several challenges contributed to the slowdown. As in other countries, 5G seen as an opportunity for economic growth. In contrast to neighboring India which should see the new fifth generation later this year, Chinese operators have deployed the latest technology three years ago. A few days ago, telcos has welcomed the fourth 5G provider, namely China Broadnet.

Telecommunications in China

The telco landscape in mainland China has been dominated by three operators, China Mobile, China Telecom and China Unicom. China Mobile is undoubtedly the largest operator in the country with a number of subscribers nearly three times that of China Telecom and Unicom. Given the political system in the country, the three operators are backed by the Government of China. The sector is regulated by the ministry of Industry and Information Technology (MIIT).

The strength of the telecom sector in the country is not limited to the service provided in the country, but also to the presence of operators and vendors outside the country as well. China Mobile has a presence in Hong Kong, Pakistan, the United Kingdom, and Singapore. China Telecom has two subsidiaries for the European and American markets. China Unicom has a subsidiary named China Unicom Global Limited which has been established to cover telecom markets outside China. Vendors and original equipment manufacturers have also been dominating telecom markets outside the country. Despite the US. sanctions and the talks about intellectual property infringements, these companies have used their aggressive pricing strategy to get into the ecosystem of most countries around the world. Huawei, ZTE, and some lesser known brands have rivalled with the likes of Ericsson and Nokia. Their phone segments have also become popular with their offerings which provide the best value for money. In countries where notable economic difficulties, Chinese brands are the best sellers.

The Chinese 5G Landscape

The large Asian country has been unsurprisingly one of the early adopters of the latest wireless evolution. The Chinese market is huge and full of opportunities compared to other markets. According to spokesmen from the MIIT, all cities and around 90 percent of the rural areas have 5G coverage in the country. This is higher than 5G coverage in the USA for example. The number of 5G cell-sites is also expected to reach the two million mark by the end of 2022. The investments by telecom operators is expected to be around Yuan 1.2 trillion which is about USD 179 billion. The investments are not only in the infrastructure but in advanced technologies that will help the operators unlock the full potential of the 5G evolution. Earlier in May, Huawei and China Telecom announced their super time-frequency folding technology, which in simple terms, combines the merits of time and frequency division duplexing (TDD and FDD) to achieve high uplink and downlink data rates while reducing the perceived latency as much as possible. This will allow to meet the requirements for ultra-reliable low latency communications (URLLC) use cases in the future.

The 5G network has been gradually deployed in the country between the second half of 2019 and early 2020. While the pandemic has had an impact on the different plans in the country, the different activities related to the telecom infrastructure hasn’t been affected much. The initial deployment was in the n41 band (2.6GHz) for China Mobile and the n78 band (3.5GHz) for China Telecom and Unicom. To extend coverage, the low sub-1GHz bands are being planned for better coverage. As a noteworthy example, China Telecom and Unicom are co-building the 5G network, with cost-saving in sight.

China Broadnet as a Fourth 5G Provider

At the end of June 2022, a fourth operator has started providing services and potentially compete with the other three operators. Named China Broadnet, the new entrant started offering 4G and 5G services to customers.

The announcement was important for two reasons. Firstly, China Broadnet strategically decided to operate in the 80 MHz bandwidth its mother company China broadcasting network (CBN) acquired in the 700 MHz golden band in 2019. The new operator also owns spectrum in the 4.9 GHz band (n79) which it may use as well. The second notable event is that China Broadnet is cooperating with the leading operator to deploy its network and will probably rely first partially on its partner operator’s network. The agreement which spans multiple years allows the new entrant a paid access to the leading operator’s network notably in the 2.6GHz band. The new operator also chose ZTE as a partner to build the new infrastructure.

In a sense, the Chinese telcos has organized themselves into two groups, China Mobile and Broadnet are collaborating to integrate the new entrant into the ecosystem. The bands acquired by Broadnet and the already existing bands that China Mobile uses should provide some nice future insights for the partnership given the wide spectrum availability when combining all the bands. On the other side, the remaining two operators are working on their own 5G network.

Summary

Despite all the controversy surrounding Chinese operators and vendors, and the persistent political tensions with the USA and other European countries, the telecom market in China remains a prosperous, interesting, and unique model. The advent of the fourth operator with all telco politics surrounding it shouldn’t cause a major impact directly. The partnership with China Mobile and the gradual rollout of the network promises a change in the competition dynamics in the near future, notably if China Broadnet can deliver unique services that can set it apart from its competitors.


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Operators

Telecommunications in Jordan: When External Players and a Promising Strategy Are Driving the Sector Forward

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elecommunications in Jordan

Telecommunications in the Hashemite Kingdom of Jordan is a flourishing market that is continuously evolving with time. The “ICT facts and opportunities in Jordan” report by the telecommunications regulatory commission (TRC) estimates that information and communications technology (ICT) accounts to 3.8 percent of the country’s gross domestic product (GDP), while a recent report by Global Data estimates that the telecom market size value was about USD 1.1 billion with a compounded annual growth rate (CAGR) of 7 percent. 

For a total population of around 10.3 million, the TRC has lately indicated in a newsletter early June 2022, that the number of mobile subscribers is around 7.3 million among which, 5.4 million are using prepaid cards. In comparison, fixed line subscriptions totaled around 268 thousand lines. 

The ICT sector is identified among the sectoral clusters for growth in Jordan’s vision 2025. The targets in this cluster include the completion of a high-speed fiber optic network, the regulation of the ICT sector and facilitating the licensing to telecom companies, encouraging infrastructure sharing to increase the spread and use of technology in the kingdom. These guidelines somehow provide clues of the strategies followed by governmental and regulatory entities, and operators in advancing the telecom sector in the kingdom 

External Operators as a Driving Force 

The Jordanian territory is an arena that is witnessing the battle between three international telecom companies, Orange, Zain and Batelco.  

Orange Jordan 

Orange Jordan is operating based on the license granted to Jordan Telecom. Previously known as MobileCom, the company has been providing mobile services for more than 20 years in the Kingdom. Orange’s share of the local market 30 to 25 percent as per the latest annual report whereas the fixed segment share exceeds 90 percent. The company reports an increase in revenues by 5.2 percent compared to 2020. The operator also reported an increase in operational and capital expenditures. Fixed telephony and internet services constitute that largest contributor to the company’s revenues followed closely by the mobile segment. Renewable energy projects and digital financial services complete the series. As is currently the trend with most operators, Orange has a future vision of becoming a digital leader by strengthening its infrastructure and diversifying its services, in particular B2B services. The group’s vision takes into consideration sustainability commitments and notable social involvement. 

Zain Jordan 

The main competitor to Orange is Zain. The Jordanian branch of the Kuwaiti group replaced the previous Jordanian operator Fastlink in 2002 as part of its regional expansion strategy. The Jordan market constitutes around 7 percent or the total group’s subscriber base and contributing to 9 percent of the total revenues. The capital expenditures in the country constitute 5 percent of the total expenditures. A notable portion of the expenses were towards the renewal of the 900 MHz license for another 15 years. The highlights of this year were the expansion of the deployed 4G, and FTTH networks. According to the investor presentation summarizing the achievements of the first quarter in 2022, the FTTH base witnessed over 42 percent increase and over 34 percent increase in revenue. Akin to Orange, Zain Jordan worked on its B2B services and expand the financial services offered through its Zain Cash platform. Finally, and as part of the group’s strategy to streamline its operations, Zain Jordan has finalized its agreement with TASC towers for the sell and leaseback of its 2607 towers in the Kingdom. 

Umniah 

The latest entrant to the local market has been Batelco with its local brand Umniah, which translates to the word “wish” in English. Akin to its competitors, Umniah provides the full spectrum of services including 4G services, fiber to the home connections and fintech solutions through its UWallet subsidiary. Umniah has also been among the first operators in the world to shut down its 2G network. Although it does not have the subscriber base of Zain or Orange, Umniah is evolving very fast.  

The regulatory authority in Jordan has also set the guidelines for the establishment of mobile virtual network operators (MVNO), Virgin mobile owned Friendi has been operating in Jordan until 2017 where it decided to suspend its operations due to the losses it incurred. Friendi is in particular still operating in Oman along many other MVNOs

What is Coming Next? 

The current features of the Jordanian market include the advanced 4G and FTTH networks. The TRC is gearing towards the launch of 5G services with all the dilemmas surrounding it, in the Kingdom. Experiments and trials are well underway over mid-band 5G frequencies, notably 3640-3700 MHz and 3740-3800 MHz. The aim of the of the new technology is twofold: improving the quality of the telecom network, and enable advanced services, notably the digitalization of the operations in various profitable sectors.  

The TRC has also presented its strategy in its latest annual report. Among others, focus in the coming years will be on increasing internet of things applications, strengthening the security of the telecom infrastructure and enforce advanced cybersecurity practices, and finally open the market to more competitors while reducing the possibility of an operator monopolizing the market. In the upcoming years, Jordan will experience what other countries in the region are currently doing, a wave of digital transformation, increased smartification, and a push to deploy advanced 5G networks. Advanced 5G services will coexist with a strong fiber base, strengthening the available telecom infrastructure.  

Although the adoption of mobile and internet services is good, it can be much better. The introduction of new technologies to the Kingdom and the improvement of the ICT sector as per Vision 2025 will take adoption numbers up to the global norm. 

Summary 

Jordan has long been a promising destination for telecom operator. To this end, world players has been investing in developing the underlying infrastructure for around 20 years. The country has been the playground for strong telecom companies including Orange, Zain and Batelco. The strategy of the TRC, along with the investments of the telecom operators is driving the sector forward especially after the coronavirus pandemic which affected economies all around the world. The prospects for the sectors are certainly looking promising for the coming years.   


“Inside Telecom provides you with an extensive list of content covering all aspects of the tech industry. Keep an eye on our Telecoms, and  5G news space to stay informed and up-to-date with our daily articles.” 

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Operators

Egypt’s Telecommunications Market: New Strategies to Come Out of Hibernation?

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Egypt's Telecommunications Market

Digital transformation has become a central topic in the strategic plan of most countries around the world. The progress that has been achieved in different areas of technology has mandated a complete restructuring of different sectors that contribute to the country’s gross domestic product (GDP). Digital transformation is only a fancy moniker to highlight the digitalization that affected various operations, mainly to reduce costs, simplify management, and develop new use cases that increase the profitability of key contributing sectors.

Egypt is among the countries that embraced the transformational wave given the importance of the information and communication technology (ICT) sector which contributed to 5 percent of the GDP in the fiscal year 2020/2021. As a result, the ministry of communications and information technology (MCIT) has pinned high hopes on its “Digital Egypt” strategy which aims at creating a digital society.  The telecom industry is among the focus areas towards meeting the strategy goals with the MCIT aiming to improve the quality of infrastructure, extend service provision to villages, and invest in the fiber network.

Current Operator Landscape

The telecom operations in Egypt date all the way back to the 1800s with telegraph services. The mother company, Telecom Egypt, has enjoyed its place as the sole communications service provider until the 1990s and the deployment of the GSM cellular network, the first truly devised mobile system. The GSM era saw a liberalization of the Egyptian market with many external players joining such a promising ecosystem. 

Two providers emerged as the main operators of the first GSM networks, Orange Egypt (formerly known as Mobinil) and Vodafone Egypt (formerly, Click GSM). 99.96 percent of Orange’s capital is owned by Atlas Countries Support (wholly owned by Orange Group while 0.04 percent of the company’s capital is owned by a minority of shareholders. The story is a bit different with Vodafone with Vodafone Group owning 54.93 percent, Telecom Egypt 44.94 percent and a minority free float of 0.13 percent.

The competitiveness of the market increased with the advent of Etisalat Misr as the third operator in 2007. The operator is 66 percent owned by the Emirati giant E&.

The telco market welcomed controversially a fourth operator in 2017, Telecom Egypt’s We. The controversy comes from the fact that Telecom Egypt also has a major share in Vodafone Egypt. The latest agreement between Vodafone and Vodacom to transfer its 55 percent shares in Vodafone Egypt will also give Telecom Egypt additional benefits as per the amended shareholders agreement in June 2021.

The initial operation of We telecom was on Orange and Etisalat’s networks after the signing of the national roaming agreement. The fourth operator would then build its own network. Lately, Telecom Egypt has secured a 150 million Euro loan from European Investment Bank to expand its 4G network by deploying around 2000 new sites.

According to the latest ICT indicators report published by MCIT, the mobile penetration rate is of 89.69 percent with a 7.08 percent drop to the same period last year. The MCIT attributes the drop to the new recommendations of the international telecommunications union of using active line subscriptions instead of registered lines in the calculations. The internet penetration rate is below 60 percent.  To this end, the MCIT has committed to improve the internet quality notably through the fiber infrastructure, in addition to increasing its adoption among the citizens. The national telecommunications regulatory authority (NTRA) further facilitated the switching between internet service providers without additional fees.  

Wireless Technologies in Presence: Still No 5G?

The Egyptian market is one where 2G, 3G, and 4G coexist with no commercial 5G network available yet. The adoption of newer technologies is normally delayed by a few years compared to the global average. The second generation was introduced with the first two operators in 1998 whereas the third generation was deployed in 2007. Finally, the fourth generation LTE network was deployed in 2017.  As a comparison, the first commercial 3G network was deployed in 2001 in Japan whereas the first 4G network was rolled-out in Stockholm and Oslo in 2009.

The three technologies also coexist in the allocated frequency bands at 700 MHz, 900 MHz, 1800 MHz and 2100 MHz.

The preparations for later 5G commercial networks in well underway. The NTRA has allocated several frequency bands in the 2600 MHz to the four operators for an amount of USD 1.61 billion. 

Is There a Clear Hierarchy among Operators?

Establishing a proper hierarchy among operators requires looking at different measures. It terms of market share, Vodafone Egypt is the clear leader with a 43 percent share according to a report by Omdia. Orange comes next with 26 percent. Etisalat Misr follows closely with 22 percent. We telecom comes last with 9 percent of the total market, mostly on its 4G network. This is the main reason why it has been looking to increase the investment in its network infrastructure. To have a clearer picture of the market, we need to account for the 45 percent share that Telecom Egypt has in Vodafone.

The classification of the operators varies significantly when looking at the OpenSignal mobile network experience report. Surprisingly, the newcomer We ranked first in terms of video and games experience, consistent network quality, download speeds and was a joint winner in the upload speed category. Of particular importance, the consistent quality ranking quantifies the user experience with a range of applications that requires different quality of service requirements. Etisalat was the joint winner in the upload and availability categories. Vodafone was the winner in the voice app experience, 4G availability and 4G coverage experience. To correlate with Orange’s declining market shares, the operator failed to win any of the measured categories. 

So What’s Next?

To say it in simple words, Egypt is about to experience what other countries did three years ago. The gradual deployment of 5G networks will open the way to new use cases and applications, new investments and partnerships. The average revenue per user (ARPU) will consequently increase leading to further gains from the telecom sector. Given the low internet penetration rate, it is rather imperative to develop use cases which will guarantee wide adoption. Smart agriculture and farming using internet of things is one particular example given that agriculture in Egypt is the major component of the economy accounting to 11.3 percent of the GDP. The NTRA has already issued the regulatory framework for internet of things provision in the country. Among the targets cited by the NTRA are smart cities, smart transportation systems, and enabling Industry 4.0.

In preparation for the next period, investments in data centers have been going well and study. Another reason for investing in data centers is the central location of Egypt between Africa and the Middle East which could make the country an important data hub.  

A national system has been also set by the MCIT to improve cybersecurity, protect the infrastructure of critical sectors and build national capacities specialized in cybersecurity. This has in particular allowed the country to rank among the leading ones according the global cybersecurity index issued by the international telecommunications union. 

Summary

Egypt is one most promising telecom markets in the world with a very large number of mobile subscribers and diversified economic sectors that could notably benefits from additional investments in the telecom infrastructure and introduction of new wireless technologies. The path to a digital Egypt will certainly go through drastic and rapid changes in the country. Up to this moment, the country has been lagging behind in terms of its adoption of new technologies. The beginning of the 5G era should however lead to an intensified development. The NTRA has a major role in following aggressive strategies and providing incentives to the different operators to invest in these newer evolutions. Reducing spectrum license fees and promoting increased competitiveness are two major strategies that can be followed.


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