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COVID-19 prompts retail innovation

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Retail Innovations

The pandemic has had an extremely influential impact on the way we shop. With a period characterized by lockdown restrictions, mandatory quarantine, curfews, and the closure of many retail stores across the country, the retail industry was left hanging in the balance.

However, in these moments of adversity, retailers began shifting their attention to technology to alleviate some of the problems presented by COVID-19. 

Inside Telecom breaks down some of the most influential and powerful retail innovations that are being deployed today to take the online shopping experience to the next level. 

During the most stringent lockdown measures, the e-commerce scene witnessed an unprecedented boom with shoppers flocking to online stores and platforms to buy goods they could not purchase physically.

Even now, with most of these restrictions alleviated and the majority of brick-and-mortar retail stores having reopened, fears about contamination and infection still loom in peoples’ minds.

Shop owners are eager to gain their customers trust by implementing retail innovations to manage the current risks; customers are also keen on shopping again in an environment that is safe, confident, and hygienic. 

Scan, Pay & Go

Scan, Pay & Go is the name commonly given to technology that allows shoppers to use their smartphones to scan the goods they want to buy as they move around a store, usually via a dedicated app, before paying for them and leaving the store. No queueing or checkout required.

Interests have peaked regarding the Scan, Pay & Go technology a bit before the pandemic spread globally. Even a few supermarket chains have conducted trials for this technology. Now, however, interests have peaked, and the value of this solution has been demonstrated by the pandemic. 

The ability to reduce queues and improve flows around the physical store will directly correlate with fewer chances of shoppers coming in close contact and potentially spreading the virus. 

Smart digital signage 

Markings and stickers placed on the floors of retail stores are a common way to enforce social distancing guidelines and manage the flow of shoppers throughout the store. However, they are a fairly one-dimensional solution. 

Some retailers are now beginning to embrace a more high-tech solution to manage in-store footfall: digital signage.

Samsung Electronics UK has recently partnered up with Quividi, an audience and campaign intelligence platform specializing in digital signage. The goal of the partnership is to create the “next-generation” solution that will keep shoppers safe in-store while they are shopping. 

Samsung will be creating the digital signboard, powered by Quividi’s analytics solutions that work on optimizing in-store safety and security and ultimately help retailers better manage social distancing. 

By making the most out of data capturing devices, such as CCTVs, etc., this technology has the ability of tallying how many customers are in a given store and can also detect if they are wearing a mask or not

In addition to that (and here’s where it gets all 1984) this tech has the ability to utilize thermal scanning to help identify shoppers with a high temperature who might be unaware they have the virus.

The data is analyzed, and the system decides which messages are displayed on the signs via real time triggers and conditional scheduling. 

With privacy and security issues being a pressing concern for several users, retailers need to implement the digital signages in a strategic way to prevent customers from feeling uncomfortable. Retailers have the opportunity to gain valuable insights about foot traffic and customer flow through the data they collect and can in turn use this data to improve store layout and product placing. The signs also offer an additional revenue stream, by displaying adverts and promotional content along with informational messages.

Click-and-collect method 

The pandemic has matured the click-and-collect system, a typically overlooked means of obtaining online orders into a prominent method for reducing in-person contact and decreasing time spent getting online orders. 

The novel click-and-collect experience is currently being tested at several stores, with extensive data and customer feedback being observed to better understand demand. 

While the online boom brought by the pandemic might seem like good news for retailers and a valid opportunity for digital transformation, it has also impacted several retailers’ profit margins due to the increased cost of delivery and logistics. 

By offering click-and-collect, retailers can cut these costs without missing any benefits that online channels have to offer. 

QR codes make a comeback 

QR codes are currently going through a renaissance at the moment in certain sectors like healthcare and hospitality and are being redefined as an effective means of accessing information, tracking movements, and activating virtual experiences. So, it doesn’t come as a surprise to see QR codes as part of the latest retail innovations being deployed in stores and shops. 

QR codes are already well established in digitally advanced countries like China and serve as effective contactless payment method. This usage of QR codes is making its way to the west, where PayPal in the U.S has partnered with Venmo and are rolling out a QR code payment technology across all 8,200 CVS pharmacies all over the country. 

The QR codes will give CVS Pharmacy customers the option of paying for their purchases with stored debit or credit cards, bank accounts, their PayPal balance, PayPal Credit, Venmo balance or Venmo Rewards – as long as they have an account with PayPal or Venmo.

QR codes have also proved their value outside of facilitating payments by acting as a practical means to share business contact info. WhatsApp recently revealed a feature that allows WhatsApp business to create and share QR codes, that when scanned, will initiate a direct WhatsApp chat with the business in question. 

The current pandemic has set the stage for QR codes to take off as a flexible means of conducting transactions. With other advantages such as incorporating discount vouchers, loyalty programs and even virtual storefronts. 

While the current pandemic has brought forward numerous challenges for the retail sector, it has also inspired new retail innovations that can be used for enhanced, safer shopping experiences. 

Junior social media strategist with a degree in business. Passionate about technology, film, music and video games.

MedTech

Molecule Imaging Technique Allows Study of Memory Generation and Retrieval

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molecule imaging technique

Researchers have created a novel molecule imaging technique for seeing mRNA molecules in live mouse brains. The study offers a fresh understanding of how memories are created and retained in the brain and may one day help researchers better understand conditions like Alzheimer’s. The study was published in the Proceedings of the National Academy of Sciences (PNAS).

The method by which memory is really produced and stored in the brain is still shrouded in a great deal of uncertainty. It is generally known that the process of creating and storing memories causes the production of mRNA, a kind of RNA involved in the production of proteins, but the technology for investigating this process at the cellular level has been limited. In earlier research, the brains of mice were frequently dissected and examined.

The new molecule imaging technique provides scientists with a window into RNA creation in a mouse’s brain while the animal is still alive was created by a research team under the direction of a faculty member from the University of Minnesota Twin Cities.

“We still know very little about memories in the brain,” explained Hye Yoon Park, the study’s lead author and an associate professor in the University of Minnesota Department of Electrical and Computer Engineering. “It’s well known that mRNA synthesis is important for memory, but it was never possible to image this in a live brain. Our work is an important contribution to this field. We now have this new technology that neurobiologists can use for various different experiments and memory tests in the future.”

The procedure used by the team, which was directed by the University of Minnesota, included genetic engineering, two-photon excitation microscopy, and improved image processing software. The researchers were able to determine when and where the mouse’s brain released Arc mRNA by genetically altering the mouse to create mRNA that was tagged with green fluorescent proteins taken from a jellyfish.

The fact that the mouse is alive allowed the researchers to observe it for a longer amount of time. Using this novel molecule imaging technique, the researchers carried out two studies on the mouse in which they could observe in real time what the neurons, or nerve cells, were doing over the course of a month while the mouse developed and stored memories.

Neuroscientists have long hypothesized that certain neural networks fire in the brain during the formation of memories and then again during recall of those memories. But in both studies, the researchers discovered that separate neural networks activated on various days to activate the mouse’s memory.

In the retrosplenial cortex (RSC) region of the brain, they were able to identify a small cluster of cells that overlapped or consistently produced the Arc mRNA over the course of several days after the mouse formed this memory. They believe this cluster is in charge of the long-term storage of that memory.


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MedTech

LiveMetric’s LiveOne: A Bliss for Hypertension Patients

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Wearable technology has become an essential component of our daily life, especially for chronic diseases such as diabetes and hypertension. Driven by advances in communications and computing and improved sensor accuracy, smartwatches have become real diagnostic tools capable of measuring vital signs while providing insights into our medical conditions. Efficiently measuring blood pressure with clinically proven accuracy has been a daunting task for smartwatch manufacturers. Many fitness trackers and smartwatches available on the market have developed such capability using the array of embedded sensors, however most of them did not get the Food and Drug Administration (FDA) approval. To this end, LiveMetric has recently announced receiving the FDA clearance for its watch-like wearable blood pressure monitoring solution, the LiveOne. The announced news is a potential bliss for chronic hypertension patients, notably as far as managing their conditions continuously with time.

The LiveOne Solution

Traditional medical grade blood pressure monitoring technology relies on cuffs that wrap around the arm. The cuff is then inflated manually or automatically until it fits tightly around the arm. Once it starts deflating, systolic and diastolic pressures are recorded giving the patient the two known readings used to estimate his condition.

The LiveOne wearable provides the same accuracy without the need for the bulky cuff, but also allowing continuous measurements that are taken every 10 seconds. According to the company’s press release, the pressure waveform out of the radial artery, the blood vessel that supplies blood to the hand, is recorded. The new design allows 24-hour ambulatory blood pressure measurements (ABPM) in addition to longer period blood pressure monitoring.

The blood pressure wearable relies on an array of nano-sensors built using microelectromechanical systems (MEMS) technology.  The output from these miniaturized sensing devices is processed by machine learning algorithms to determine the blood pressure values.

The results of a study involving the LiveOne device were published in article in the American Journal of Hypertension. The measurements collected from the device were compared to A-line measurements, that is, where blood pressure is measured through a radial artery intra-arterial catheter. Measurements using both techniques showed high correlation which indicates a notable accuracy in the readings of the wearable device.

A Promise to Hypertension Patients

The new device provides high hopes for individuals suffering from hypertension. Hypertension is a silent disease which means that not everyone having it, actually know they do. According to the world health organization (WHO), less than half of the adults with hypertension are diagnosed and treated. Besides its impact on the heart, brain, and kidneys, hypertension is one of the causes of premature death.

The possibility of having a wearable device that provides continuous blood pressure measurements is important towards discovering hypertension issues at the earliest. In the case of individuals with confirmed hypertension, the device allows a proper management of the medical condition including the efficiency of the administered medical treatment. In a nutshell, with the FDA-approval and the reported accuracy, the LiveOne device is a bliss for hypertension patients.

The Omron HeartGuide: An FDA-Approved Competitor

The LiveOne wearable blood pressure measuring device is not the only product with FDA-approval on the market. The Omron HeartGuide is another FDA-approved device that provides continuous blood pressure measurements. Omron tries to replicate oscillometry principles used in automatic cuff devices to a smartwatch. The key to this is the miniaturization of several components involved in traditional oscillometric measurements. The blood pressure measurements are recorded every 30 seconds compared to the 10 seconds of the LiveOne. However, the HeartGuide provides all the functionalities of a smartwatch including activity tracking, sleep monitoring and other additional features. The blood pressures measurements using the Omron requires the subject to raise the wrist to be at heart level, the embedded cuff will then inflate and the procedure continuous like traditional measurement techniques until the reading is displayed on the screen. When the LiveOne becomes commercially available,  the comparison with the Omron solution would be particularly interesting !


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MedTech

The Future of Portable Ultrasound Devices

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The medical field has been benefiting a lot from technological advancements. The diagnostic, monitoring, and treatment tools have been getting smaller in size with ubiquitous usage capabilities and smarter decision-making. Ultrasound technology uses sound frequencies outside the human audible band, that is, above 20 kilohertz.  These safe waves are reflected from body structures, and processed by a computer to produce a picture of the intended organ or structure. Recently, portable ultrasound devices have emerged in the market allowing a practical usage of this popular technology.  As is the case with wireless electroencephalogram (EEG)  headsets or most recently earbuds, and other continuous measurements techniques that rely on sensors placed in contact with the body, numerous benefits can be achieved through an accurate and close follow-up of various medical conditions. The democratization of healthcare is another important side-effect as costly services can now be available to the public at affordable prices.

Can I Do My Ultrasound at Home?

 The advances of technology will soon allow solutions at home that do not require a specialist operating the machine. Think about it in a similar way to blood pressure measurement devices that can be worn on the wrist, or even diabetes management devices that are placed on the body surface or subcutaneously under the skin. The more plausible question is whether the measurements would be reliable and accurate. The aforementioned question is answered through technologies that allow the development of small electronic devices, such as transducers, that will faithfully capture data, similarly to large traditional machines and devices.  There has indeed been much progress in that direction. In 2019, a group of researchers in the university of British Columbia in Canada, have developed a portable ultrasound transducer, the size of a plaster, that can be woven into clothes or even integrated into small machines. The cost of the device has been estimated at a mere USD 100. The possibility of personal use depends on the advanced processing and analytics algorithms that can be applied. Processing of the data is needed to produce accurate representation of the organ or structure being investigated while advanced artificial intelligence are needed to interpret the collected data and give the individual a preliminary decision regarding his medical status. Finally, wireless connectivity is needed to connect the sensing devices to a smartphone to process and display the required information.

 Do Portable Ultrasound Systems Exist?

 Many unique devices are emerging in the market for a multitude of applications. A few years ago, General Electric has launched a portable ultrasound scanner, the Vscan. The device has been subsequently employed to tackle child mortality in Africa. Several other notable products are available on the market.

 Butterfly iQ+

Butterfly iQ+ is a portable ultrasound scanner device that can be directly connected to a smartphone or tablet through a proprietary Apple Lightning connection or USB type-C connection. The package comes with a myriad of services including various imaging possibilities, unlimited cloud storage, and a possibility for telemedicine services. The features of the device, which is priced at around USD 2400 have been tested for a large number of medical applications including anesthesiology, cardiology, emergency medicine, obstetrics, and many more. Additional analytics provide insights directly on the smart device.

 iiSono Health

iSono Health has recently obtained the Food and Drug Administration (FDA) approval for its wearable breast ultrasound imaging apparatus, named ATUSA. The system can be comfortably worn by the subject and images can be obtained in less than two minutes. Two- and three-dimensional images can further be analyzed through an AI-based software than can assist the physician with the decision-making process. This device is of notable importance for individuals genetically predisposed or having breast cancer as it allows screening at increased interval. This will further improve the control of the disease.

Coso

Male contraception is another application where ultrasound portable devices are used. Traditional approaches to contraception include male contraceptive pills, vasectomy, or the traditional condom usage. What Coso does is halting sperm regeneration through an ultrasound-based mechanism. The designed device is filled with water, which is then heated by the device to the required temperature. The subject’s testicles are then placed in water and subject to ultrasound waves which will induce the contraceptive effects which temporarily last for a couple of months, two weeks after the treatment is given. This indeed could be a solution that replaces hormonal-based pills or surgical-based vasectomies, providing a temporary contraceptive effect.

 Sustained Acoustic Medicine

Sustained acoustic medicine (SAM) is a therapeutic approach that uses low intensity long duration ultrasounds to heal soft tissues. This biomodulation technique has been used to treat chronic pain and other musculoskeletal injuries, notably for athletes. Many products have been released that use this ultrasound-based technology and some are already available on the market. Among other, companies such as Kinex and Zetroz have developed such projects using specially designed patches that could be placed on the injury location. Zetroz research and development  is supported by entities such as the US Department of Defense.

Summary

Ultrasound based treatments are no longer confined to hospitals and specialized centers. The advances in technology have paved the way for portable ultrasound devices, that can be used at a relatively low cost, everywhere. The addition of AI-based analytics and wireless connectivity further helps in monitoring medical conditions while assisting in the assessment process.


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